What Is WhatsApp Marketing?

WhatsApp marketing is a very recent way of marketing, where digital marketers make use of the various functions provided by WhatsApp to reach out the prospects and customers. WhatsApp has proved to be an excellent tool to boost your sales. If you are planning to launch a new product or you want maximum customers to get acquainted with your services, WhatsApp marketing is a smart way to get it done.

How to use WhatsApp

WhatsApp has versions for iPhone, Android, Windows phone, and the Nokia S40. There’s also a web app and desktop versions for Mac or Windows PCs, but you need to have it installed on your mobile phone first, since each WhatsApp account is tied directly to a single phone number. Once you download and install the app, you need to confirm your country and enter your telephone number. To set up your profile, you can either import your Facebook information with a single click, or manually add an image and add a profile name (which you can change later). WhatsApp uses the phone numbers from your phone’s contact list to show you an up-to-date directory of WhatsApp users who you already know. Anyone who has your phone number in their phone’s address book will automatically see your listing, too, unless you change your privacy settings.

There are three basic ways to share messages, photos, and videos using WhatsApp.
One-to-one chat
Like other chat programs, you can chat directly with another user who is in your phone’s contact list. You can also call or video call them, or even record snippets of audio to text to them.
Broadcast lists
When you send a message to a broadcast list, it will go to anyone in the list who has your number saved in their phones’ address book. They’ll see the message as a normal message, similar to the BCC (blind carbon copy) function in email. If they reply, it will appear as a normal, one-to-one message in your chats screen, and their reply won’t be sent to anyone else in that broadcast list. Broadcast lists are limited to 256 contacts
Groups
Group chats let you message with up to 256 people at once, sharing messages, photos, and videos. Everyone in the group chat can chime in and also see everyone else’s responses.

WhatsApp Pricing List

     Target Audience     

Corporates - Government/Private

Professional Studies (CIM,CIMA,ACCA,HND,CA etc...)

Academic Studies- Bachelor's degree, Master's & PhD

School Leavers Local & London A/L O/L

     Database     

5000

10 000

15 000

20 000

5000

10 000

15 000

5000

10 000

15 000

5000

10 000

15 000

20 000

     Cost of a Message     

Rs. 04.00

Rs. 03.75

Rs. 03.50

Rs. 03.50

Rs. 04.00

Rs. 03.75

Rs. 03.50

Rs. 04.00

Rs. 03.75

Rs. 03.50

Rs. 04.00

Rs. 03.75

Rs. 03.50

Rs. 03.50

     Total Cost     

Rs. 20 000.00

Rs. 37 500.00

Rs. 52 500.00

Rs. 60 000.00

Rs. 20 000.00

Rs. 37 500.00

Rs. 52 500.00

Rs. 20 000.00

Rs. 37 500.00

Rs. 52 500.00

Rs. 20 000.00

Rs. 37 500.00

Rs. 52 500.00

Rs. 60 000.00